I'm pretty sure it is mostly google's fault.
My traffic dropped 4 times around 20-30% on a few days after search ranking updates.
Even with changes, and there are been a lot over the years, lower visitors will end every site.
It's partially Google's fault - but if FORUMS never began to fade-away in the first place, Google would still value them the same way they used to. Reddit and Quora are forums - but they're not stagnant. And now they have the top rankings... Forums... With top rankings...
OUR, meaning "non multi billion dollar corporate owned" forums have been fading for years. Ever since the new social media platforms went mainstream. If forums acted then, we would not be in such a bad position. NATURALLY, as more social media options become available - our forums are going to lose traffic and participation. But that does not mean they should practically die the way they have been...
Think about it. Facebook exists. Twitter/X exists. Instagram exists. Snapchat exists. This exists, that exists, Reddit exists, Quora exists. ALL DOING EXCELLENT! Which social media has been dying a slow death? OUR FORUMS...
Some of us have been advocating for forums to SIMPLY OFFER AN OPTION so that those who VISIT YOUR WEBSITE can interact the way they do in other places - IF THEY CHOOSE TO...
One of the biggest reasons this has STILL not happened is because the LOUDEST voices say, "Oh no! I HATE Facebook! I don't want my forum to be another Facebook". Do you know how ridiculous that sounds? The idea is to OFFER, AS AN OPTION, a layout that new age social media users are MORE COMFORTABLE PARTICIPATING WITH.
We are not advocating for xenForo to CHANGE into a new social media platform. We are ONLY asking to ALLOW the OPTION for those who prefer to browse that way - to HAVE that option. WHY?
So they can STAY, READ, REACT, PARTICIPATE, and GIVE YOUR COMMUNITY FREE DATA!
edit: TO NOTE! All of this is simply one page: What's new. That's all - nothing else. Everything else is the same as always - and the single page change is optional at that. It only changes XenForo - on that single page - if you want to offer it. I really just don't understand the resistance...
I still think it maybe depends on site topic. If a forum has a topic that can't be easily found or interacted with uniquely in social media, people join it and accept the way it works perhaps and don't particularly think about it. They're there for the topic.
A forum could be seen as a middle ground maybe. I have older users who struggle to even use a forum! And are definitely not up to using social media and find it overwhelming.
That's how I see Xenforo anyway and partly why I chose it - it has a few social media type features, like the "likes". It's easy to upload photos and post videos. Other forum softwares are pretty text based and very clunky with photo adding and manually typing in emojis! Now that would be old fashioned and off putting to young people. Heck they still do hand writing and exams in real life - they're not totally all on social media all the time.
I'm not knocking the idea of new features but I just think - why would a forum want to be the same as social media?
I blame that AI snippet at the top of google - it's all you get to see! So much for coming at the top of page 1 of google now!
My reply here is the same as I replied above...