Yes but on the point of view of a customer/user, does it offer enough things of cost $40? I think at least XF1 customers should have discount.
I think it is better to err on the side of supporting the good service providers. (My question and concern with branding free is that that issue does not require additional work and, in my view, should be viewed as a continuation of the previously purchased "rights.")
You might disagree and that is fine.