nikkiradloff
Active member
One of our largest projects to date just released and we're incredibly excited to see it come to fruition!
MPOWR is a case management software originally developed to help homeless individuals find stabilization in life but since has evolved to encompass multiple industries such as community impact, education, public safety, family services and much more. The team behind MPOWR approached us in need of re-energizing their brand and online presence.
Included in project:
MPOWR is a case management software originally developed to help homeless individuals find stabilization in life but since has evolved to encompass multiple industries such as community impact, education, public safety, family services and much more. The team behind MPOWR approached us in need of re-energizing their brand and online presence.
Included in project:
- Brand evaluation and discovery with thorough research into client’s position in the industry, competitors, differentiators, and marketing potential
- Complete UI/UX design process that focused on updating the website for a more modern audience
- Brand modernization
- 28 page brand styleguide that outlined the visual rules of the brand
- 18 page communications styleguide that focused on refining brand voice
- Custom iconography
- 30 second product video to improve brand awareness
- Search Engine Optimization with emphasis on keyword optimization and fast-load website
- React-based development with WordPress and Salesforce integration

