It was that you tacked on money for what were once free addons without doing anything to them to warrant the price.
If you don't think the price is worth it, then don't buy the add-on, that's not a difficult concept.
Along with that, you got rid of the free versions so that no one could download them.
Yep. Why would we want to manage the resources for duplicate add-ons? It was far simpler, and less confusing to remove them. That doesn't mean you can't continue to use them. You just won't receive support
Then you started with this ridiculous quasi-crowd funding thing on top of it all.
Again, there is nobody forcing you, or anyone else to use it.
Add those up on top of the second rebranding of your company this quarter, and you're going to have a bunch of people wondering as to what the hell was going on with the company.
The first "rebranding" I wouldn't even necessarily call it a rebranding, nothing was actually released with that name (apart from a couple add-ons we fixed bugs for). I can think of a company here that
still likely doesn't know what it's brand is, and they've changed theirs multiple times in a single month. I don't think it's really confusing since most people did not see the HexThemes reference, and even if there was a link to hexthemes somewhere it would redirect to ThemeHouse so anyone with any sort of common sense would be able to figure it out.
It may not matter to you and what he's complaining about is what matters to your customers who don't understand. So it would suggest it also doesn't matter to you that customers are confused?
How are the icons any more confusing than if we just used a bunch of icons that had no meaning behind them. Any meaning to the icon can easily be figured out in other methods.
For example:
The paid Add-ons (with the background color) will have a price listed with them.
The free add-ons will not have a price
It's not essential to know what the icon means, it's just there to identify the add-on. We just happened to add some extra meaning behind it and whether you know that meaning or not it doesn't make it any more or less confusing than if the icons did not have any sort of meaning. A lot of people are just complaining for the sake of complaining, which is completely unproductive. From what I've seen, your posts have been much more constructive than most.