With due respect, I wouldn't get out of bed for the rates you were charging, i can see why you got out / find it hard to jump back in.
I turned down an e-commerce job last week, the customers budget was £2000 ($3000) and wanted it on Magento. My starting rate for Magento is £3000 ($4500) for a basic functioning site running with 10 products pre-input, with user training for 3 people on using the system.
The customer asked why I was so much more expensive than the others she had contacted, and rather than explain why I was more expensive, I turned it around and asked her, what exactly is she getting with the other companies? Is she getting 3 people trained, is she getting a guaranteed 30 minute callback between business hours on any email or telephone queries, is she getting an SLA backed 99.9% uptime? She couldn't answer, and left the phonecall with her going back to the other companies to find out.
She dropped me an email on Friday, asking me to come in to dicuss it further on Monday. I can guarantee i'll be walking out with the order and a cheque.
In an industry where price can always be beaten by someone else, you have to sell yourself as a service.