I'm a watch fan. So I look at other things then just being able to tell time
I currently wear a watch from the higher segment (TAG Heuer Carrera limited edition to be precise) because that's my way to express my love for motorsports (among others).
So no, I will never buy a smartwatch unless the real watchbrands like TAG Heuer/IWC/Omega come up with something cool.
Functionality: Check
Looks: Ehm...no. It looks like a gadget, not a beautiful watch