Fair points, to me I just don't understand the Apple fascination. They are adequate products, better at some things, behind in others.
I realise this is 100% anecdotal and not relevant in 2017, but when I first switched to Apple for my phone line, it was for a few reasons. I had owned 2 Android phones (Sony Xperia X10, Xperia arc), and those phones were rubbish.
- OS upgrades lagged behind the "head" Android version by 18 months or more.
- Rollout of planned upgrades wasn't even uniform, they let carriers hold back updates for "certification"
- Android OS wouldn't let me download apps to my SD card because my internal storage was below 20% free space
- By the end of the arc's physical life, it was so laggy that I could not answer the phone because the slider didn't respond. I couldn't use my phone as a phone.
Furthermore, I spent more time messing with the OS trying to get things "just right" than I did actually using it for anything. You would think that being a huge nerd meant lots of customisation is perfect, right? Wrong. The more choice you give compulsive tinkerers like me, the less productive in the grand scale we are.
For instance, just look at people who are hard-core about running Linux as their PC OS of choice. They will absolutely spend hours recompiling kernels and such things because they want to control 100% of what's going on, and their current kernel isn't compatible with some obscure tweak they want.
The iPhone does everything I could ever need it to do, and it does it without bogging me down with billions of options (or the option of adding billions of options), so I can focus on
using my phone. Not having the option of adding unneeded options means I accept things the way they are. "Haha you're letting Apple decide for you", so what? They don't restrict me from doing anything I need to do, so what's the problem exactly?
The small amount of tinkering I allow myself is the installation of updates. I know that when I read "Apple releases iOS 11.0.1", I can download that update right away (or within the next hour or so, depending on how fast the article writer was compared to Apple's CDN), I don't have to wait for some arbitrary phone manufacturer's custom UI and custom drivers to be updated, packaged, distributed, then certified by my carrier. I download the update, I reboot the phone and it's done.
Next, I want to talk about accessories. Not specifically charging cables, I hate the Lightning cable as much as the next person and I wish USB-C was a bigger standard than it is (Apple could help make that happen by making the iPhone charge with USB-C, but hey). I mean things like cases. I bet if I go to Amazon right now and search for "iPhone 8 case" I will be able to find manufacturers that aren't just spamming their titles for relevance, but actually have cases designed for the iPhone 8.
Could you say the same for when any random Android manufacturer releases their new flagship? Is there hundreds, if not thousands of accessory makers that are literally chomping at the bit to check their existing products if they fit, and if not, manufacture new versions? I'm willing to bet that for the majority of manufacturers (probably excluding Samsung with their Galaxy series), the answer is no.
So we're in a situation where, do you own an iPhone? There's thousands of certified accessories for you. Do you own a HTC SomePhone or Xperia somePhone? I hope you're willing to pay what HTC and Sony are charging you and that you don't want anything outside that range.
It's also worth mentioning that Apple supports their phones much farther into the future than any other manufacturer. You could argue that the iPhone 4
probably had the capabilities to render parallax effects or whatever the hell it was they disabled for that phone in iOS 10, but you're still talking about a four year old phone receiving the latest updates.
With Android, you're lucky if you receive 8-10 month old OS updates 6 months after purchasing the flagship phone of your favourite manufacturer.
You could say "just buy the Google Nexus / Google Pixel phone, you'll get mainstream updates!" Congratulations, you've just taken away literally the only advantage Android has (diverse phones in all shapes & sizes & build qualities & prices), by telling people to buy Google's iPhone.
Speaking of support, I have used Apple's customer service on multiple occasions and it has been nothing short of excellent. Anecdotal, but I have had nothing but good experiences with their support dept. You go on their site, it already knows what devices you own because you signed in with your Apple ID so they are registered to your account. It tells you how long the warranty lasts for. You can book an appointment with a real human and choose your most convenient Apple Store location & time, all without having to call someone and make on-the-spot decisions while on the phone. Unless you royally mangled it such as dropping it in the toilet, Which I Totally Have Never Done Because That Would Be Silly, they will help you out.
Twice I had to take my Mac in for service, twice they repaired it for free when they didn't have to.
I feel like Apple realises that customer service satisfaction is a part of a company's brand just as much as their products. You can think the Middle-Earth: Shadow of Mordor and Middle-Earth: Shadow of War are both excellent games, but you're still going to look at WB with disdain because of the fact that they appear to be attempting for some form of record of how far they can jam their own foot in their mouth. Apple wants someone to have such a good experience buying, using and receiving support for their devices that they will reply to someone's criticism of their company with a 500 word essay.
The same can be said for Apple's stance on security and privacy. When you think of the list of companies you trust with your location and personal information, you're probably going to say Google and Apple. If you're the more paranoid sort, that list is probably
only Apple, since Google's services are free, which means you are the product.
When the FBI wanted Apple to create a backdoor into iOS, Apple refused. I believe they didn't refuse specifically so that they could ride the PR wave, I believe they refused because they truly realise that creating that backdoor would be the textbook definition of a slippery slope. They realise that privacy & security is becoming more important to the customers, and they cannot have anything major tarnishing their brand in the eyes of those consumers. Those consumers are the ones all the non-technical consumers go to with "hey I read that evil hackers can read everything on my phone, they can't do that to my iPhone right?" and Apple wants the response to be "nah, iPhones are way more secure".
It just so happens that in this case, there was a major PR benefit to being public about the FBI's request and Apple's response. I believe Apple would have taken the same stance had that not been the case, they would have just taken said stance in silence.
When you buy an iPhone, you are not only getting a very polished OS that lets you focus on the things that should actually be important, you're getting a better all-round experience when you factor in things like security, how premium the phone feels, support (OS updates & customer service), and accessories.
That is my take on why people love iPhones. If you want to know why people go nuts for them beyond just being excited for a New Shiny Thing, it's the same reason why people go nuts for their favourite sports team. People make things they are a fan of part of their identity. That's not an Apple thing, and you know it.
Fillip