Getting the forum I recently sold on the front page was tough. I targeted the terms "dallas cowboys forum" and "forums" after I bought the site, which was NO rank anywhere at all at the time. Lots and lots of competition in that niche with anything attached to that team name. How many people are going to be searching those terms? It turned out to be quite a lot. But if you cannot get your site's name on the first page of the name search? Seems very basic to me. It's going to be very challenging to break the Navy's grip on that term search.