Great thread!
What I have learned so far (and agree with it):
- Everybody agrees that we (as admins of different forums) need to do something to get better growth in our forums.
- Most of you think, that the solution is software/template/usability based
- Most of you think, that all forums are too complicated to use, once you have made the usability experience of the social Media platforms.
Make the system work the way that social media works SO WELL and makes things SO EASY related to this issue.
I totally agree with that statement. I could not have expressed it better. I would add: With a focus on UX with mobile devices.
- Some of you reported, that it is impossible to “transfer” FB-Groups to a forum
My view on this: It seems that the FB-Groups typical target group does not want to get deeper in a subject, more “serious”. Same as there are million internet users out there, who buy the products your forum is about, but will never be interested in talking about it on the internet, even not doing a search about it on the internet, although they use the internet for other stuff/searches/communities/FB. This does not mean that your forum is bad. Those people simply have a different attitude how they want to spend their free time for THAT subject. Different tools for different needs.
IMHO we are talking here about users, we would have neither reached even if Facebook would never have existed. This is not a forum problem, although it appears like that. We just see now millions of people via FB, Twitter etc., we would have never seen 15 years ago, because they would not have been interested in being visible on the net or to use forum.
I do not think it is a good strategy to try to force users to do something, they are simply not interested in.
I do think we should focus on attracting people in all age-segments, who appreciate the searchable content, more in depth information plus the ability to interact with others. Of course the usability has to be improved and be on par with the “social media easy way of doing it” as described above.
Percentage wise, I do think that the more the people grow up, the more they appreciate forums vs. social media discussion groups. A 20 year old man might use FB now, once he is over thirty, he will be less interested in FB and more interest in using his time more efficiently on the net, if at all.
There will be always exceptions and there are already 20 year old people who appreciate forums, but percentage wise this is a minority IMHO.
It's funny to hear today, with the rise of social media, that it's easier to access information in forums, I have tried too many times to find help here, in XF or in other forums, it's almost impossible to find what I'm looking for without searching and researching and reading a ton of unrelated posts.
I totally agree. The average user does not want to read 30 minutes to get a problem solved. That is really a big problem. Additionally: if XF would offer a better search functionality (also on shared servers), people would stay longer on my site. As long as Google shows better results of my XF forum than the internal search engine of XF, I am loosing users.
As all people already mentioned, if you want to chit-chat or be social, you have the social media (Facebook, Twitter, Instagram, Vine, Whatsapp etc.)
If you want to get quick information, you have Wikipedia.
So for what do people need forums? This is the question all forum owners and forum software engineers must think of. And I don't think that Xenforo or any other forum software concentrates on this particular question.
This sums it up pretty nicely. This is our long-term problem.
Everything else is “easy”. Everything else is “window dressing”. This can be done. UX etc. al la FB, new structures to find information is just a question of programming something, change a template etc. This is something XF can do for us and/or addon-developpers.
But AFTER that, the problem is still there. This alone will not bring new users. It is a mandatory requirement to survive as a forum. But not more. So for what do people need forums nowadays? And why should they come back to your forum?
At the moment I think forums need to focus on filling the gap between Wikipedia on one side of the extreme Scala and Facebook, Twitter etc. on the other side, mixed with UX of social media.
The person who is looking purely for information without losing time will use Wikipedia.
The person who wants to chat superficially will use Facebook etc.
We need to focus on the person, who is looking for a mixture between information and community. Not too cold and abstract like Wikipedia and not too superficial and big like Facebook. But this is nothing XF can do for us. We have to do it.
This target group comes first because of the content in our forum, but it stays and comes back because of the people in the forum, the community, the same interest and “wavelength”.