Social media is on the way out in a similar way to "American Idol" and other shows dying. The novelty ran high, but it's not sustainable. IMO all it does is generate mass fatigue, I even call it "like fatigue". I notice many of my facebook friends rarely post these days and I can't be bothered with the endless information and endless scrolling when I do manage to check in (most of which is useless info). Who has time for this??? Now they want me to 'like' stuff AND tag it with emoticons. At least with forums I can visit a site dedicated to the topic, then drill down into that topic. I've even had users revolt over enabling 'likes' on my site so at this point all social media functions are disabled by popular demand.