Google now using HTTPS as a ranking signal


Active member

Google has said it will give preference to more secure websites in its search rankings from now on.

The search engine has been testing highlighting pages that have HTTPS encryption by default, and will now roll out across its algorithms.

"We've seen positive results, so we're starting to use HTTPS as a ranking signal," Google said.
So, will people be installing an SSL certificate now on their forum?


Well-known member
Whilst this is awesome, it's going to piss off a hell of a lot of web hosts.

IPv4 addresses are already a commodity, and it's getting to the point where even big hosts are having trouble getting enough justification for larger IP pools. With dedicated SSL certificates, every domain's going to be needing it's own IP address.

The world needs to hurry up and adopt IPv6!


XenForo moderator
Staff member
Couldn't care less.

Won't be switching my site to https any time soon.

Next it will be domains using google dns.

Then sites using google email addressees with G+ integraton enabled.

Then sites hosted completely by google using google proprietary forum software.

And so on.

John L.

Well-known member
I was thinking the other day of making our site just run on SSL. Need to look into this further and see how well WordPress plays.
I played with this a few weeks ago and after I made sure every URL is protocol agnostic in preparation for such a switch I constantly ran into outside content/scripts to break the SSL. We rely on adsense/DFP/Other networks banner ads for revenue. Lots of those campaigns and lots of ad agencies we deal with are not ready for SSL.

I aborted the switchover for that reason. Will wait a few more month and attempt again. But if my google ranking could get improved I may look at this sooner then later.

In addition SSL is the foundation for SPDY and SPDY does make sites faster. Safari will soon support it as the last major browser.

Anthony Parsons

Well-known member
No, just setup proper 301 redirect.
You don't need to set any redirect changing from http to https... you simply force https and that is enough. http to https is actually not a domain change, as http is not considered part of your domain name structure. http / https / ftp / so forth, are web protocols.