in memoriam 1947-2022
July 8, 2021
Google's John Mueller told one publisher that "it's possible that there's just no SEO solution" to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and that "the site strategy is now obsolete."
John Mueller said this on Reddit when asked "If I hire an SEO expert service would they be able to find out whats wrong with my website and help me improve it?"
John Mueller replied in full saying:
One of the things to keep in mind is that it's possible that there's just no SEO solution. 6 years is a long time, and the web + Google News + everything around it has evolved quite a bit. Sometimes it's not a technical issue, sometimes it's not something you can fix by just "buying a bunch of links", sometimes it's just that the site strategy is now obsolete. You can have a fantastic website, make it super-fast, have "high authority & trustworthiness" (however you want to define that), but if you're selling VHS cassettes, you're going to have a bad time. It's more obvious when there's a physical product involved, but if content is your product, it applies just as well.