Review style testimonials.
So this new site would be for site owners to sign up and invite some of their users (with a unique token) to submit a testimonial. Or, you could just enable public testimonials but you get to accept or deny them.
So it's a bit like a testimonials page but off site, and in the style of a review (i.e. with a rating of 1 to 5). All this would be made clear on the site itself - that it is review style testimonials.
What's the point? The point is to get these 'genuine' reviews to show higher in google than the review sites that almost always attract trolls. The alternative is to tell your genuine members about the review sites, hoping they will leave reviews - but that is just playing into the hands of the review sites.
I was going to code this for me and my buddies, but just wondering, would anyone else be interested in something like this? (It will be free to use - supported by ads like most forums.)