Thanks for replying, Paul. I've seen one of them before (the one with the racing schedule), but the one I quoted looks extremely slick. I'm also planning on using a countdown timer like you have. We run something like that on vB, but I have yet to convert it to XF. Should be pretty easy, though.
I think the above page really shows the trule potential of what can be done with them. Very well done, indeed.
I also like Peggy's idea of using it for links, like an affiliate page of some sorts.