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How to lower Bounce rate?

Discussion in 'Forum Management' started by fredrikse, Feb 8, 2015.

  1. fredrikse

    fredrikse Active Member

    Hi,

    I've been looking at the bounce rate on my forum. It's pretty high in some areas. Any ideas how I can lower the rate and make people stay longer? I would like to start and use Google Analytics to work out some sort of strategy for keywords and content.
     
  2. Anthony Parsons

    Anthony Parsons Well-Known Member

    Controlling bounce rate on user generated content is difficult. It all depends on your niche.

    The single best thing you can do in communities, is change thread titles to correctly reflect the first posts content. Do that, you improve the accuracy of content to title ratio, thus you increase the likelihood the content is shown to the right searcher.
     
    Last edited: Feb 9, 2015
    AndyB and fredrikse like this.
  3. fredrikse

    fredrikse Active Member

    That's a very good idea. I'm positioned in the aviation segment. Very often my users write very short thread titles. So it would make sense for me to start en go through all threads and correcting the titles where necessary?

    Would it be a good idea to write articles on different subjects that would maybe rank higher in the search engine?
     
    Anthony Parsons likes this.
  4. Anthony Parsons

    Anthony Parsons Well-Known Member

    That's exactly what you want to do, yes. If there are specific phrases used in Google for your niche, then writing dedicated pages about that phrase is how you get listed for those phrases. What you do is then link from other posts, as posted, that use that phrase /similar phrase to the created page. Those internal keyword links will boost your rankings significantly, especially for long-tail terms (those not searched much).
     
    CallieJo and fredrikse like this.
  5. Fred.

    Fred. Well-Known Member

  6. fredrikse

    fredrikse Active Member

    Thanks for the info. Based on what did your bounce rate drop that much? :)
     
  7. Fred.

    Fred. Well-Known Member

  8. CallieJo

    CallieJo Active Member

    To help people stay on your website longer, there are a few things that might help:
    • Similar Threads (So people have more topics to explore on the same subject matter)
    • Internal site linking. When you create a new thread, link to other content within your website. Internal site linking is one of the easiest ways to help promote more page views.
     
  9. fredrikse

    fredrikse Active Member

    I'm running an aviation forum and it's divided into several sections with quite a lot of content.

    Thanks for the tip. As a moderator I could back to old post and create links out of words/sentences to appropriate content elsewhere on my site? Will Google for instance premiere that?
     
  10. CallieJo

    CallieJo Active Member

    There is an option to create similar threads from the same forum. That should help you keep similar threads on topic within each forum.

    IMHO, internal link building will help your members. Your members are the most important.

    As far as google, here is a snip from a recent article on whether or not webmasters should build links:

    Should Webmasters Engage in Any Kind of Link Building?
    And here is a good article on bounce rate.
     

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