So, lets use my site as an example. My forum name/ URL is Sphynxlair. The forum is about a particular breed of cat, the "sphynx." We don't sell them, its just a general forum about health, care, food and litter tips and some social community fun to top it off.
So, if you search "sphynx" or "sphynx cat" via Google my website comes up on the 7th page of searching "sphynx" and page 3 on searching "sphynx cat."
If you search "sphynx forum" or "sphynx cat forum" my site comes up #1 on both via Google search. So my question is, I do have a "sphynx forum" so is this as expected? when talking ranking and key words, what does one look at?