AMP for XenForo 2.2

Will you buy it for $50 one-time fee?

  • Yes

  • No

Results are only viewable after voting.
Aayush said:
EDIT: If you voted YES or NO above, please add a comment below as to why you made that decision. It's pure waste of time, AMP sucks or AMP is the best invention since baked bread. I'd love to know your thoughts.
Click to expand...
I voted No.
  1. I'm not a huge fan of AMP, especially for most forums.
  2. I might try it if it were free or reasonably priced but $50 is IMO way too much for an addon like this that will have little or no effect on ranking or SERPs for the vast majority of forums. $10 would be more appropriate.
 
mazzly said:
I still think so.. AMP pages make faster load/better experience for mobile users => higher position in search results (not talking top stories here)
Click to expand...
Page load speed is only a very small (almost insignificant) Google ranking factor:

www.searchenginejournal.com

Google SEO 101: Page Speed Optimization

Google goes in depth on the subject of page speed in its latest episode of the SEO Mythbusting video series.
www.searchenginejournal.com www.searchenginejournal.com
Something that has to be stated every time there’s a discussion around page speed: AMP is not a ranking factor. AMP is important insofar as page speed is important, but AMP on its own is not a ranking signal.

Splitt concludes the discussion with a simple explanation of how page speed works as a ranking factor.

It’s more or less a tie breaker in the sense that if two pages have comparable content, the faster page will rank ahead of the other.
Click to expand...

www.seroundtable.com

Google Confirms Site Speed Is A Tiny Ranking Factor

I've been saying this for years but now Google has confirmed that the site speed ranking signals are a small, even "teeny tiny" ranking factor in Google search. Gary Illyes from Google said on Twitter "ranking wise it's a teeny tiny factor."
www.seroundtable.com www.seroundtable.com

I've been saying this for years but now Google has confirmed that the site speed ranking signals are a small, even "teeny tiny" ranking factor in Google search. Gary Illyes from Google said on Twitter "ranking wise it's a teeny tiny factor."

He equated it to the HTTPS ranking factor, saying it is given almost the same weight of the HTTPS signal. He said "very similar to https ranking boost" in terms of how important it is to ranking.

Here are those tweets:

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Of course, site speed is important to your users and your conversions - but for Google ranking, it is small.

We said in the past that only super slow pages would be impacted. But John Mueller said recently Google might look to make the speeds more granular. But would that change anything?

Forum discussion at Twitter.
Click to expand...
 
djbaxter said:
Page load speed is only a very small (almost insignificant) Google ranking factor:

www.searchenginejournal.com

Google SEO 101: Page Speed Optimization

Google goes in depth on the subject of page speed in its latest episode of the SEO Mythbusting video series.
www.searchenginejournal.com www.searchenginejournal.com


www.seroundtable.com

Google Confirms Site Speed Is A Tiny Ranking Factor

I've been saying this for years but now Google has confirmed that the site speed ranking signals are a small, even "teeny tiny" ranking factor in Google search. Gary Illyes from Google said on Twitter "ranking wise it's a teeny tiny factor."
www.seroundtable.com www.seroundtable.com
Click to expand...
I will get back to you in a couple of days on this topic, but since installing the addon on my own site on Sunday evening I have seen a quite nice bump in the google search console.. It might be a fluke, but I will let you know in a bit more time :)

But so far my traffic is up, this is exactly what I saw on my other site when I implemented it there (custom Django site with content) :)

Also, it is so far exactly in line with what this research shows
 
mazzly said:
I will get back to you in a couple of days on this topic, but since installing the addon on my own site on Sunday evening I have seen a quite nice bump in the google search console.. It might be a fluke, but I will let you know in a bit more time :)

But so far my traffic is up, this is exactly what I saw on my other site when I implemented it there (custom Django site with content) :)

Also, it is so far exactly in line with what this research shows
Click to expand...
Beware of the correlation vs causation issue.

Google changes things in little or big ways almost daily. In particular, in recent months they have been trying to fix a major problem with new pages not getting indexed and old pages being dropped from the search index in Search Consloe and Google My Business. In the past few days, they seem to have finally made some significant progress in fixing this issue. Based on other comments from Google and independent large case studies (not single site case studies which are often misleading and essentially useless), i would suggest that fixing the indexing issue is a far more likely reason you may have seen changes in the Search Console.
 
djbaxter said:
Google changes things in little or big ways almost daily. In particular, in recent months they have been trying to fix a major problem with new pages not getting indexed and old pages being dropped from the search index in Search Consloe and Google My Business. In the past few days, they seem to have finally made some significant progress in fixing this issue. Based on other comments from Google and independent large case studies (not single site case studies which are often misleading and essentially useless), i would suggest that fixing the indexing issue is a far more likely reason you may have seen changes in the Search Console.
Click to expand...
Yes for sure, I will get back to you once we have more testers on board that can verify that the analytics/search console is not just a fluke.
 
djbaxter said:
Page load speed is only a very small (almost insignificant) Google ranking factor:

www.searchenginejournal.com

Google SEO 101: Page Speed Optimization

Google goes in depth on the subject of page speed in its latest episode of the SEO Mythbusting video series.
www.searchenginejournal.com www.searchenginejournal.com


www.seroundtable.com

Google Confirms Site Speed Is A Tiny Ranking Factor

I've been saying this for years but now Google has confirmed that the site speed ranking signals are a small, even "teeny tiny" ranking factor in Google search. Gary Illyes from Google said on Twitter "ranking wise it's a teeny tiny factor."
www.seroundtable.com www.seroundtable.com
Click to expand...

But speed is a ranking factor, albeit small -- like every ranking factor. And Core Web Vitals ranking factors are coming too. If you are monetizing your site at all, $50 one time seems a small price to pay to improve your site speed ongoing.

www.searchenginejournal.com

Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions

Google's John Mueller explained how Google's Mobile First Index will index and score sites that have Desktop, Mobile and AMP versions
www.searchenginejournal.com www.searchenginejournal.com

Google has said they will use AMP for speed testing, and non-amp for indexing.

So that’s something where in this situation with mobile first indexing, we would index the mobile version.
We would use the AMP version with regards to testing usability and speed.
Click to expand...

The other factor though how much better/worse is for AMP vs your standard Xenforo pages:

@mazzly - do you have a http://developers.google.com/speed/pagespeed/insights/ comparison between the AMP page and the non-AMP Xenforo page?

The other issue though with AMP is monetization is not as straightforward. You can't use traditional banner tags. Google Adsense has an AMP solution, but you should check with your ad provider if they support AMP or not. And it monetizes worse than non-AMP traditionally.
 
arn said:
But speed is a ranking factor, albeit small -- like every ranking factor. And Core Web Vitals ranking factors are coming too. If you are monetizing your site at all, $50 one time seems a small price to pay to improve your site speed ongoing.

www.searchenginejournal.com

Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions

Google's John Mueller explained how Google's Mobile First Index will index and score sites that have Desktop, Mobile and AMP versions
www.searchenginejournal.com www.searchenginejournal.com

Google has said they will use AMP for speed testing, and non-amp for indexing.



The other factor though how much better/worse is for AMP vs your standard Xenforo pages:

@mazzly - do you have a http://developers.google.com/speed/pagespeed/insights/ comparison between the AMP page and the non-AMP Xenforo page?

The other issue though with AMP is monetization is not as straightforward. You can't use traditional banner tags. Google Adsense has an AMP solution, but you should check with your ad provider if they support AMP or not. And it monetizes worse than non-AMP traditionally.
Click to expand...

PageSpeed Insights

developers.google.com developers.google.com
vs

PageSpeed Insights

developers.google.com developers.google.com
 
arn said:
@mazzly - do you have a http://developers.google.com/speed/pagespeed/insights/ comparison between the AMP page and the non-AMP Xenforo page?
Click to expand...
Did a quick test
Mobile scoreDesktop score
non-amp5596
AMP9198

The biggest problem for Mobile score and the css loading and JS hogging the main thread.

arn said:
The other issue though with AMP is monetization is not as straightforward. You can't use traditional banner tags. Google Adsense has an AMP solution, but you should check with your ad provider if they support AMP or not. And it monetizes worse than non-AMP traditionally.
Click to expand...
I would say at least that the amp-adsense performs really well on my other site, I'm guessing this has something to do with Google being able to better test/optimize for earnings on the AMP CDN they serve they results from, but that is just a theory..
 
arn said:
Nice. here's the money slide:

Xenforo:
View attachment 240432

Amp:

View attachment 240433

edit: Though I don't see ads on your AMP page yet. That will make a small impact.
Click to expand...
Yeah, no ads yet. It will most probably be one at the top and one at the bottom, like on the desktop version. I have just included the amp-variant to my installation. Just getting a confirmation from Mazzy to see if it's rendered via the add-on. Though the ad will make a slight impact and will still produce better results than the desktop verison.
 
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