I am considering charging in UK pounds. My hesitation is that US dollars is the unofficial currency in internet marketing. Many people are accustomed to paying for things in US dollars - themes, plugins, add ons, eBooks, courses, etc.
I have always assumed that a percentage of people would not buy a product or service if it was priced in Euros, UK Pounds, Australian Dollars, or whatever. I do not, however, have any evidence to this.
What currency do you all charge in: US dollars or your local currency?
It seems like a waste to me to be paying additional fees to PayPal, but I don't want any potential customers from being put off by me charging in UK pounds (or when Scotland gets independence, Scottish sheckles )