I think your site needs an
About Tab ... explaining a bit about the site.
I'd move the Help Tab to a subtab on the forums (where it should be).
I think you might start some discussion topics about popular places in MV.
"Went to the Walmart on Adelaide Street Youngstown ... got some great service"
"Fun Birthday party on Rosedale Bowl - Thanks Rhonda"
"Fourth of July @ Spencer Park in Akron - Beautiful Fireworks"
Maybe throw up some pictures with the posts.
The more popular entity the better.
People aren't going to go to your site to discuss walmart in general, but they might talk about happened at the Walmart on Adelaide in Youngstown.
Make a list of the 50 most popular "things" or "topics" people want to know about. Try to start some threads on those topics.
People will find your site by googling ... Mahoning Valley Walmart
Obviously try to get other sites to WANT to LINK to You. To do this ... they'll have to LINK to some content.
Get a wiki going with some lists that will be helpful to MV residents. Hopefully people will link to them.
Read the local paper and comment on some of their articles ... Maybe the local paper doesn't want to allow comments on their articles .... let your site be the comment engine.
I might also just use alot of content from other Mahoning Valley sites.
Google Mahoning Valley ... get content from all those sites !
I certainly can see your "Competition" by this search .... what content do they have ? Use some of that content ! Ideally tweak it and make it your own
You also need to mention the city names alot ... that help the googlebots find you.
Hope that helps !