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XF 1.5 Members count: reliable?

#1
I've been wondering if there is a way to have a more accurate assessment of membership? Let's say a forum boasts 10,000 members since it started 10 years ago. It would have been a VBulleting or PhpBB platform. Now that it's converted to Xenforo, the numbers keep mounting.

How can we assess that indeed 10,000 members actually log in at least a few times a years to justify counting them as members?

These numbers are used for advertising. So they need to accurately depict reality.

Thanks!

Andre