Not sure if this is the right section but. My second forum is quite new and I've been paying for google advertising for 6 months. The forum has increased slowly but surely up to 188 members in that six months - but I don't think any of them were via the ads - mostly from google searches or links on other sites. So I am thinking of cancelling the advertising. However, it has been disappointing - I had the smart set up, but I read you can tailor the google advertising and that can work a lot better. I'd like to try that for a bit but not sure where to start. Is it something you can pick up or read a tutorial on how to do it, or would it mean employing someone who knows how to do these things?