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Do you use Quantcast for your site?

Discussion in 'Forum Management' started by Andy.N, Nov 15, 2010.

  1. Andy.N

    Andy.N Well-Known Member

    Asides from Google Analytics, does anyone here use any other tracking service such as Quantcast?

    I have it tracking my site since Sept of last year and it has indicated a growing traffic on our site

    Here is link to my site profile http://www.quantcast.com/p-e57ROahqmvnq6
  2. Lucas

    Lucas Well-Known Member

    Not really, Google Analytics does it well enough for me. How does this system track the age, income, etc? Does it actually give you a survey when someone visits your site?
  3. Blandt

    Blandt Well-Known Member

    Estimate based on the user's IP
  4. Lucas

    Lucas Well-Known Member

    I'm sorry, I don't understand how you can guess someone's income and age by seeing an IP, technology has outdone me?
  5. Andy.N

    Andy.N Well-Known Member

    Just like every other traffic analytics service, they use cookies (zipcode, etc), data aggression analysis, etc

    You would be amazed at how much detail about an internet user can be gathered.
    0xym0r0n likes this.
  6. Andy.N

    Andy.N Well-Known Member

    IP is associated with a location, zip code which has average income salary, education level, number of people in a household, language speak, etc. You can find this based on the Census, etc.
    0xym0r0n and Blandt like this.
  7. Blandt

    Blandt Well-Known Member

    Big brother is watching :D

    I saw some members with conspiracy theory forums :) here is the topic du jour :D
  8. RoldanLT

    RoldanLT Well-Known Member

    What are the benefits of using this? :)
  9. digitalpoint

    digitalpoint Well-Known Member

    I was pretty surprised how many sites use Quantcast... I don't personally use it (I don't see the upside really). But overall, 8% of all sites use it. Which is nothing compared to the 67% that use Google Analytics, but it still puts it in 2nd place as far as analytics usage.

    RoldanLT likes this.
  10. Brent W

    Brent W Well-Known Member

    RoldanLT likes this.
  11. dvsDave

    dvsDave Well-Known Member

    I use quantcast, and in fact, just got an email from them today saying that they are now using direct first-party cookies and third-party cookies, instead of just third-party cookies. They've changed the historical data to match the change in tracking methodology as well. Might be worth checking out, they say most statistics should go up!
  12. Flexin

    Flexin Active Member

    I use Google Analytics an and Stats Counter. I would like to try this on. Can someone point me to where I would have to place the code. I knew this but can't seem to remember where right now.

  13. dvsDave

    dvsDave Well-Known Member

    Brent W likes this.
  14. Andy.N

    Andy.N Well-Known Member

    Just an update that I no longer use it on my sites anymore. I have never got any advertisers asking about it since GA would be enough and I don't want to add extra js for little benefit.
  15. dvsDave

    dvsDave Well-Known Member

    I use it to help me compile my media kit's statistics section more than anything else, and in that role, it's eminently useful.
  16. Andy.N

    Andy.N Well-Known Member

    Exactly. I used it to get the info I need (after having it for few months) and then removed it.
  17. Brent W

    Brent W Well-Known Member

    It loads async so it isn't really a load issue. While I can't claim advertisers from it I can't claim it has impacted anything negatively. Its nice to display on my company page, if nothing else.
  18. Carlos

    Carlos Well-Known Member

    Mostly to prove to other businesses or other expositions that you have this much traffic for the site.

    I added it to my biggest website, MW3Blog, and E3 doesn't care about how much traffic your site has gotten. ****ing ridiculous.

    I even showed them the lifetime traffic numbers and they don't care. It's stupid.
    Last edited by a moderator: Aug 22, 2013
    RoldanLT likes this.

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