Do you use Quantcast for your site?

[Andy.N]

Asides from Google Analytics, does anyone here use any other tracking service such as Quantcast?

I have it tracking my site since Sept of last year and it has indicated a growing traffic on our site

Here is link to my site profile http://www.quantcast.com/p-e57ROahqmvnq6

 

[Lucas]

Not really, Google Analytics does it well enough for me. How does this system track the age, income, etc? Does it actually give you a survey when someone visits your site?

 

[Blandt]

Not really, Google Analytics does it well enough for me. How does this system track the age, income, etc? Does it actually give you a survey when someone visits your site?

Estimate based on the user's IP

 

[Lucas]

Estimate based on the user's IP

I'm sorry, I don't understand how you can guess someone's income and age by seeing an IP, technology has outdone me?

 

[Andy.N]

Just like every other traffic analytics service, they use cookies (zipcode, etc), data aggression analysis, etc
http://www.quantcast.com/measurement

You would be amazed at how much detail about an internet user can be gathered.

 

[Andy.N]

IP is associated with a location, zip code which has average income salary, education level, number of people in a household, language speak, etc. You can find this based on the Census, etc.

 

[Blandt]

Big brother is watching

I saw some members with conspiracy theory forums here is the topic du jour

 

[rdn]

What are the benefits of using this?

 

[digitalpoint]

I was pretty surprised how many sites use Quantcast... I don't personally use it (I don't see the upside really). But overall, 8% of all sites use it. Which is nothing compared to the 67% that use Google Analytics, but it still puts it in 2nd place as far as analytics usage.

https://tools.digitalpoint.com/cookie-search

 

[Brent W]

We use it for our network. Basically it looks good to display for advertisers.

https://www.quantcast.com/p-j6NWzyHzzhArW

 

[dvsDave]

I use quantcast, and in fact, just got an email from them today saying that they are now using direct first-party cookies and third-party cookies, instead of just third-party cookies. They've changed the historical data to match the change in tracking methodology as well. Might be worth checking out, they say most statistics should go up!

 

[Flexin]

I use Google Analytics an and Stats Counter. I would like to try this on. Can someone point me to where I would have to place the code. I knew this but can't seem to remember where right now.

James

 

[dvsDave]

I use Google Analytics an and Stats Counter. I would like to try this on. Can someone point me to where I would have to place the code. I knew this but can't seem to remember where right now.

James

Actually @BamaStangGuy built an addon to make that process really easy. http://xenforo.com/community/resources/whipp-media-essentials.2113/

 

[Andy.N]

Just an update that I no longer use it on my sites anymore. I have never got any advertisers asking about it since GA would be enough and I don't want to add extra js for little benefit.

 

[dvsDave]

I use it to help me compile my media kit's statistics section more than anything else, and in that role, it's eminently useful.

 

[Andy.N]

I use it to help me compile my media kit's statistics section more than anything else, and in that role, it's eminently useful.

Exactly. I used it to get the info I need (after having it for few months) and then removed it.

 

[Brent W]

It loads async so it isn't really a load issue. While I can't claim advertisers from it I can't claim it has impacted anything negatively. Its nice to display on my company page, if nothing else.

 

[Carlos]

What are the benefits of using this?

Mostly to prove to other businesses or other expositions that you have this much traffic for the site.

I added it to my biggest website, MW3Blog, and E3 doesn't care about how much traffic your site has gotten. ****ing ridiculous.

I even showed them the lifetime traffic numbers and they don't care. It's stupid.