Why is everyone trying to push them out of where the optimum point would be based on elasticity of demand.
There is a price point that is optimum for them but they cannot know exactly where it is. There is a price point where if the raised the price the drop off would be greater than the increase in revenue and actually make them less money. There is a point where if they go lower they are ripping them selves off. There is a finite number of people willing to buy at a given moment at the all the different price points. They could go a penny each and it will not cover the variable costs created and even if it did they could all go out to dinner a couple of times and that would be it for all this work.
I hope they can hit the price point that maximizes free cash flow in order to grow and improve the product. People seem to be wanting a bargain using the justification that it is doing the creators a favor and that sounds a bit selfish to me. It will cost them if they are too high. It will also cost them if it is too low. They have not determined a price yet and people are trying to get them to discount an unknown price.
The price that benefits us most in the long run is that which maximizes them. It seems to be a lost economic idea. If you get a bargain basement price and there is support that they have to provide and cover their time and effort put into then you become an economic free rider as you reap the benefits of those that paid more and allowed them to continue the work. More tragic is if it such that they cannot continue.
The demand curve will be the preceived value of the product relative to other products with a discount tvm (temporal equation) which really is a NPV of the improvements made and how they impact you in the long run. The theoretical curve that is the demand curve is not the quantity demanded but a point on the curve. The curve represents the quantity that will be demanded at all possible prices. Then you take the quantity demanded at each possible point and multiply it by the price to find the optimum price. That will put more in their pocket to keep moving forward.
The problem is they are not able to accurately plot this number. All this influence might cause them to short change themselves meaning less progress will be made in the future. I have seen the P&L's of many companies that caved into the demands made into them and they then could not produce what the public wanted then the public complained that they had not done as they had wished.
Sometimes getting the lowest price is not the best for jobs, not the best for productivity, not the best for a standard of living for the consumer if this practice were to go full circle.
You sell your labor to you employer, why don't you put your labor on sale and give them a 40% price break on the work you do for them next month. I am not meaning to sound harsh but please.
We don't know what the price will be, we don't know what discounts there will be, we don't know the long range value of what you will be getting when you make the purchase, we don't know the extent of the harm that can be cause by over discounting we don't know the extent of the damage that can be caused by too high of a price as we don't have the data to calculate anything.
Cant we at least wait until a price is established and we know what the product released is going to look like first?
Because it is being done with no data. lets say I was gong to sell something at a 5% margin but had not told anyone what the price was going to be yet. Lets say I planned on keeping it at a 5% margin but suddenly everyone asks for a 10% discount.
Ideas on pricing can't reasonably be done until we see a product and he might be lowballing to begin with. We don't know. Have you ever done a P&L analysis?
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