If you run a site that writes about companies/car makers/etc...would you accept advertising when those same companies/car makers/etc contact you directly?
If you run a site that writes about companies/car makers/etc...would you accept advertising when those same companies/car makers/etc contact you directly?
Or would you try to find revenues in a different sector?
If you run a site that writes about companies/car makers/etc...would you accept advertising when those same companies/car makers/etc contact you directly?
Or would you try to find revenues in a different sector?
How would you do this, Walter? Put it on a link somewhere that majority of your readers never read?Why should you give up the revenue? I would make it clear for the readers of the site that the site and it's owners are independent, maybe on it's own dedicated page.
No, not really. The importance of the site is the perceived impartiality. The value of the sire in the monetization of the site equal to net revenue trending over a three year period.The site is selling ads and wonder the revenue would be worth it in the long term when the ads revenue in absolutely terms will be a smaller fraction of our income.
Of course, the value of the site is the perceived impartiality in the eyes of our community.
Interesting thought.So the real question is do you want to make the site more important, but less valuable?
for us it is v very easy because we don't even have to go find sponsors. They know and come to us directly and we can set the price. To eliminate not serious enough sponsor we set the price very high. We do not compete directly as we don't make car but rather have complimentary services for car buyers.This is an interesting discussion. Partly because in several ways I am in the same position. And I am fully aware how painful selling ads direct to manufactures is.
In general having multiple revenue streams is better, because there are always ups/downs with revenue streams - and the effects of those would be mitigated with more than 1 revenue stream.
Interesting thought.
Though it takes money to run a site, that money needs to come from somewhere... and if the site is selling their own products, even if it rave reviews, the site could be viewed as slanted towards the sites products and against the other manufacturers products.
I would keep the ads you have now
Agreed.Most forum will never face this as this is a growing pain for some sites.
I am in the same situation, and you have my input.Do of anyone is in this boat feel free to comment.
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