I wouldnt consider this easier because then you have to remember to delete that file from the upgrade folder each and every time you perform a release upgrade.. Ive already did this twice before i just went ahead and changed the name in the acp and uploaded my own logo.
Oh! I normally download the upgrade folder, delete the default logo and upload the files.
That's how I did it when I upgraded my vB 4 forum, lol. But, that's just my opinion as "easy" maybe because I'm a custom doing it this method ,
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Also, another reason why I do it this way, is if someone asks for support for the logo, I'll know the file path for the default logo, by a quick right-click on my forum...
But, then again, that's my opinion as "easier" , lol.
{$xenOptions.boardTitle} should display your forum name there instead, you will need to make some css styling for it if you want to make it look pretty