Firstly, you should be able to edit this with the template system as well (Appearance -> Templates
) , search for "EWRporta_PortalTemplate". Without having to reinstall the block each time.
Now... to get a title you need to use the <h3> tag, and you'll also need to add the class 'section' to your top div.
So... add the bold text to your template and you should be good to go
<div class="messageText ugc baseHtml section
<div class="secondaryContent" id="PortalTemplate">
<h3>Vote for In-Game Rewards!</h3>
Also, if you don't want the title to show in bold - you can remove the classes 'messageText' 'ugc' and 'baseHtml' . They're not needed. Just be sure to keep 'section'