- Increase in unique visitors (See Google Analytics graph below - newsletter marked off on the day sent.)
- Increase in member interaction
- increase in Donations
- increase in Google ads revenue
First I installed and configured this add on http://xenforo.com/community/resources/bd-mails.2313/ by @xfrocks
Then I purchased a nice looking html News letter template from here for about $15 bucks - http://themeforest.net
They will help you set it up to your liking once purchased (support a little slow, but very helpful.)
After you have your HTML newsletter template set up, go to ACP> Users> Email Users> Choose the HTML option - then just copy and paste the newsletter code into your email body box.