XF 2.0 Where to place google analytics tracking code

Hey quick question, can u let me know why do you set that up. Like what benefits are in setting this up?
I don't much about it but it a great free tracker. You can see how many people are visitng your site. They have a features like seeing where vistors go on your site the most and what site they came from (referrals), and a variety of other features..
 
It's called online status timeout- Setup - Options - User Options - Online Status Timeout. You can set it up to 60 minutes. The less traffic people have they usually increase it to look like they have more. A busy site will typically use something less than 30 minutes.
 
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