So I have a chance to reinvent my ads.. as I move from VB to Xenforo
In addition - I am starting a new forum from scratch - where I dont have to worry what I do too much.. (an open road)
Existing forum: Presently (on VB)
(All privately sold ads)
728 x 90 in header every page
728 x 90 below every thread
An 'All advertisers page" (for the private advertisers I have sold ads personally to)
Side columns within threads are devoted to long affiliate skyscraper banners (these can be dismissed by members)
in-app iPhone and Android 320 x 50 banners (at the bottom of threads) (given free to web advertisers)
in-app iPad ads 728 x 90 (at the bottom of threads) (given free to web advertisers)
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I dislike that I am unable run ALL my affiliate stuff within apps (for example Skimlinks SkimWords dont work in-app) so I am minded to KILL OFF my apps and with responsive design in place, declare all banner ad inventory / impressions as "the same" across all devices - regardless of size / format.
So next up for me is a head scratching phase where my developer and I figure out a collection of responcive design rules for ads. To make them look good and work well for Web. Tablet and phone handsets.
The challenge is - while the forum may stretch and squeeze its boundaries, I dont feel its correct to stretch or squeeze ad banners (because I dont have a mandate to alter advertisers logos and artwork)
Responsive design banner ideas (work in progress)
Mobile:
In portrait on phone handset - floating / fixed 320 x 50 banner at the bottom of every page. (might be unpopular and get hit by accident a lot but it may benefit my paying advertisers the best)
in landscape - er....I havent figured this out yet the 320 x 50 banner size looks kind of dumb on a handset in portrait - (so far I have on my notes 'no ads in landscape...) - perhaps the digital point Add On to serve an ad below what is being looked at? Dunno...
Skimlinks SkimWords dont work in-app. Ditching the app and using responsive design will open a new income stream from this..
Tablet
I know 720 x 90 works well - so perhaps a copy of the above mobile settings but for a larger banner size. Float in portrait? Landscape????
Web:
Stay the same as I have it? (in case there is a riot)
The new forum:
New site Mobile:
In portrait,on phone handsets - a floating / fixed AdSence image 320 x 50 banner at the bottom of every page.
in landscape - er....I havent figured this out yet (so far I have on my list 'no ads in landscape) - perhaps the digital point Add On to serve an ad below what is being looked at?
New Site Tablet
I know 720 x 90 works well - so perhaps a copy of the above mobile settings but for a larger banner size?
New Site Web
Not sure
(just thought of this while typing) As its a new site - I may just "placeholder" the 720 x 90 and 120 x 600 ad zone real-estate with internal in-forum ads - (to direct people to different parts of the site)
Then when there is enough traffic.. change over to serve ads into those zones..
or I could get a handful of CommissionJunction banners that are very 'on topic' and just rotate those until the site traffic builds enough..
I am still looking for an ad network where I can VERY FINELY tune the ad categories coming in. I dont mean REJECT ads but focus in on very specific categories for ads (I have about 50 categories shut down in AdSence right now to focus them and block garbage & very off topic ads but I am unable to switch off more than 50 (grrrr!) - its not granular enough for me) Does anyone know of a really good "ala carte" ad network service?
Interesting thread - I will be back for sure!
Thanks