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Where do your most successful ads go?

Edrondol

Well-known member
#1
I was looking at the thread Slavik made about ad locations and I was blown away at the different places they could all be. And it got me to wondering. We're all trying to make the most out of our sites without carpetbombing our users with ads or turning off potential users who may be lurking.

I'm wondering which placements work the best for you?

Personally, I only have 2 ads - ad_above_content and ad_below_content. I refuse to put ads in threads at all. Currently, I get the most clicks from the above content.

What is your experience? Oh, and this is not a discussion about Google adsense or anything like that. It's not about the ads themselves. It's about placement effectiveness for your forum.
 

Forsaken

Well-known member
#2
I put a global one in the header, which is one of our best positions, one in the sidebar (Going to remove this one, and probably sell advertising directly for the location), one above our guides on our site (Top paying ad, especially when theres a new game release), and one in threads using Digital Points add-on which pays decently.
 

Forsaken

Well-known member
#5
How do your users feel about ads in threads? Or have they always been there so they don't care?
We haven't gotten any complaints, though it is a small site currently (Only ~200 members, most of our traffic is people searching for guides).

A lot of our users use tapatalk, which eats a lot of our ad income up ;|.
 

melbo

Well-known member
#6
Ads in threads by far. We only serve ads to unregistered so I've never seen any complaints from my members. After years of tests, I concluded that my members were ad blind so we just stopped showing them to Registered and they stopped complaining.
turning off potential users who may be lurking.
let them know that registered members see no (or less) ads?
 

digitalpoint

Well-known member
#7
Our most successful ad placement is by far the one that goes in a random location in the post the user is reading. But it's always a fine line between pissing users off and monetizing. For *us*, we ONLY use that ad placement for guests. A logged in user don't see it with the exception of a few obnoxious forum categories like Politics and Religion where we kind of want to annoy them into not using those areas... haha

Purple = ad in header
Orange = ad inside post
Yellow = ad under post



And again... orange is the one we use the LEAST for placement since logged in users don't normally see it.
 

dutchbb

Well-known member
#14
What ad sizes are best?
For us, outside of post/article content the leaderboard (728x90) and inside post/article content the full banner (468x60) and the medium rectangle (300x250).

@ OP ads work best if they are:
  • camouflaged in content
  • relevant to content
  • not too annoying
  • calling for action
Best locations:
  • near buttons, links, navigation
  • top middle of the page
 

digitalpoint

Well-known member
#18
It really just depends on YOUR site... what works for a different site may or may not work for you. The only thing you can really do it test various sizes/placements yourself on your own site and see what works best with your site/users.
 

Volion

Active member
#20
It really just depends on YOUR site... what works for a different site may or may not work for you. The only thing you can really do it test various sizes/placements yourself on your own site and see what works best with your site/users.
Good advice. I've just set up a Digital Point Ads account, where exactly is the XenForo add-on for it?