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Where do your most successful ads go?

Discussion in 'Forum Management' started by Edrondol, Jan 23, 2013.

  1. Edrondol

    Edrondol Well-Known Member

    I was looking at the thread Slavik made about ad locations and I was blown away at the different places they could all be. And it got me to wondering. We're all trying to make the most out of our sites without carpetbombing our users with ads or turning off potential users who may be lurking.

    I'm wondering which placements work the best for you?

    Personally, I only have 2 ads - ad_above_content and ad_below_content. I refuse to put ads in threads at all. Currently, I get the most clicks from the above content.

    What is your experience? Oh, and this is not a discussion about Google adsense or anything like that. It's not about the ads themselves. It's about placement effectiveness for your forum.
    Shelley likes this.
  2. Forsaken

    Forsaken Well-Known Member

    I put a global one in the header, which is one of our best positions, one in the sidebar (Going to remove this one, and probably sell advertising directly for the location), one above our guides on our site (Top paying ad, especially when theres a new game release), and one in threads using Digital Points add-on which pays decently.
  3. Edrondol

    Edrondol Well-Known Member

    How do your users feel about ads in threads? Or have they always been there so they don't care?
  4. MattW

    MattW Well-Known Member

    1. Above top breadcrumb
    2. Below first unread post
    3. Below bottom breadcrumb
    4. Sidebar forum home
    Brandon Sheley and Mark3121 like this.
  5. Forsaken

    Forsaken Well-Known Member

    We haven't gotten any complaints, though it is a small site currently (Only ~200 members, most of our traffic is people searching for guides).

    A lot of our users use tapatalk, which eats a lot of our ad income up ;|.
  6. melbo

    melbo Well-Known Member

    Ads in threads by far. We only serve ads to unregistered so I've never seen any complaints from my members. After years of tests, I concluded that my members were ad blind so we just stopped showing them to Registered and they stopped complaining.
    let them know that registered members see no (or less) ads?
  7. digitalpoint

    digitalpoint Well-Known Member

    Our most successful ad placement is by far the one that goes in a random location in the post the user is reading. But it's always a fine line between pissing users off and monetizing. For *us*, we ONLY use that ad placement for guests. A logged in user don't see it with the exception of a few obnoxious forum categories like Politics and Religion where we kind of want to annoy them into not using those areas... haha

    Purple = ad in header
    Orange = ad inside post
    Yellow = ad under post


    And again... orange is the one we use the LEAST for placement since logged in users don't normally see it.
  8. josemarialc

    josemarialc Member

    What ad sizes are best?
  9. Jarod

    Jarod Active Member


    For me it's 336x280px.
    josemarialc likes this.
  10. digitalpoint

    digitalpoint Well-Known Member

    For me it's 468x60, and 728x90 is 2nd best.
    josemarialc likes this.
  11. MattW

    MattW Well-Known Member

    728x90 1st, and 468x60 2nd.
    josemarialc likes this.
  12. RoldanLT

    RoldanLT Well-Known Member

    Just show thread ads to guest.
    josemarialc likes this.
  13. South Fork

    South Fork Active Member

    728x90 below linkbar and 728x90 below last post.
    josemarialc likes this.
  14. dutchbb

    dutchbb Well-Known Member

    For us, outside of post/article content the leaderboard (728x90) and inside post/article content the full banner (468x60) and the medium rectangle (300x250).

    @ OP ads work best if they are:
    • camouflaged in content
    • relevant to content
    • not too annoying
    • calling for action
    Best locations:
    • near buttons, links, navigation
    • top middle of the page
    josemarialc likes this.
  15. josemarialc

    josemarialc Member

    Thanks to all for your responses.
    Not too small 468x60? How do you see 300x250 in the first message?
    Not a very large size? Where did you put it?
  16. digitalpoint

    digitalpoint Well-Known Member

    I messed with some of the squarer formats inside posts as well as floating them right/left, etc... in the end, the more traditional banner sizes worked better for us.
  17. josemarialc

    josemarialc Member

    I've seen that same message using a 468x60 and 728x90 banners. Does that not make you get less revenue?
  18. digitalpoint

    digitalpoint Well-Known Member

    It really just depends on YOUR site... what works for a different site may or may not work for you. The only thing you can really do it test various sizes/placements yourself on your own site and see what works best with your site/users.
    surfsup and josemarialc like this.
  19. Carlos

    Carlos Well-Known Member

    I use skyscraper adsense bar on the right column, right under the social share buttons/board stats.

    Nothing too intrusive, ya see. ;)
    josemarialc likes this.
  20. Volion

    Volion Active Member

    Good advice. I've just set up a Digital Point Ads account, where exactly is the XenForo add-on for it?

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