I like to pull what some of the old school people use to call, "pulling a Microsoft"
Microsoft was one of the 1st .com domain names. But they made it a point to register every top level domain extension as it become available (they were the first to do so).
So you can reach Microsoft (at one time) by using
In the old days whenever someone did the same thing, they called it "pulling a Microsoft"
I also do find it ironic that a company which started its web roots from the beginning has fallen so far behind and normally just "doesn't get it" (Bing for example).