I'm not sure this is in the right forum, forgive me if it's misplaced. I have an SEO/Alexa/Google question that I can't seem to wrap my head around and I'm trying to explain this to a friend. I've had my Xenforo blorum now for 3.5 weeks and it went from non-existent on Alexa to a U.S. ranking of a bit over 420,000. My friend's site, which has been around for about 2 years, has a site that uses funky urls. Even though you were to go to his site at websitename.com (example), it would revert to this: https://my.websitename.com/Applications/websitename.nsf/PublicHome.xsp His worldwide Alexa ranking is around 9.7 million and there's no data for the U.S. For the past 3 weeks I've applied the identical marketing strategy to his site that I am using on my site and I can't figure out why his site ranks so terribly. Can someone explain this to me? Does this have anything to do with the 'funky' url of his site, which is built on a database or are these not related at all?