It depends on what you mean by “using tags”:
- If you’re asking about situations where users manually add tags:
I’m not sure, as we don’t have visibility into which tags are user-created and which are automatically generated.
- If you’re asking how people use tags to find content:
Tags are used when searching via the standard search box, and this applies even without the Tag Essentials add-on. They also play an important role in generating structured data, which helps search engines index threads more effectively.
My experience is that users rarely add tags. I think this is partly due to lack of awareness of their importance, partly due to laziness and partly due to the location of the tag box below the main message where it is overlooked (I think most people enter a thread title and the message and then click the
Create thread button without looking at the tag box - particularly on mobile where the button is stuck to the bottom of the window). In fact I think it’s worth considering moving the tag box to below the title of the thread.
In any case, because tags are crucial for content discovery, we don’t leave their creation solely to users. Instead, we use AI to generate optimised tags specifically designed to improve search and discovery.