The following page ranks #1 in Google results for the term "Tampa DJ": http://www.gigmasters.com/Search/DJ-Tampa-FL.html It is a search page. What I notice is the following: The page URL is much cleaner then XF search URLs: http://www.gigmasters.com/Search/DJ-Tampa-FL.html XF search URL for "dj tampa fl" = http://www.terapvp.com/search/830/?q=dj+tampa+fl&o=date Their page has a unique description: "Browse and compare 131 professional Tampa DJs and DJs who will travel to Tampa to perform at your event." Their page also has some unique (albeit keyword stuffed) content: "Please note these DJs will also travel to Lutz, Mango, Land O Lakes, Odessa, Seffner, Thonotosassa, Brandon, Oldsmar, Palm Harbor, Safety Harbor, Zephyrhills, Dover, Valrico, Clearwater, Gibsonton, New Port Richey, Riverview, Sydney, Saint Petersburg, Dunedin, Holiday, Plant City, Tarpon Springs, Crystal Beach, Apollo Beach, Elfers, Ozona, San Antonio, Durant, Crystal Springs" Their page title: "DJ Tampa FL - Tampa DJ, Tampa DJs". The XF title: "Search Results for Query: dj tampa fl | Tera PVP | Tera fansite | Tera forums | Tera online" In short, the example site has outstanding SEO established to optimize their page title, url and content. This allows their page to rank #1 on a competitive term, rather then having the page be in the middle of page 3. If XF could offer something similar it would be a big win for XF and all it's users.