SEO Text at bottom of specific pages

[badlands]

Hi there,

I plan to include a text that describes the overall forum and certain important categories (mainly for SEO purposes). The text should be below the content (footer?) - like for example at www.zalando.de at the bottom of the main page.

I want certain text versions to be shown

• on the mainpage (bottom)
• in certain categories / forums

How can I do this? Many thanks for your help!

Example (from an E-Commerce-Site):

 

[Brandon Sheley]

I wouldn't do what your example is showing at all, this isn't always best for "SEO" but you could do this with template conditions if you wanted.