Hey So, I have 2 re-directs (in htaccess) on my site. One changes all URL's, so that "www." is placed in front and the other re-direct forwards from the root www.xxxx.com to www.xxxx.com/xf In Webmaster tools, Google tells me that they HATE this and I should go and stand in the corner, whilst whipping myself with a large spiky reptile. What impact does it really have on page speed and SEO? How can I get rid of the re-directs without killing my SERPS and having my whole site re-indexed? Cheers for your thoughts.