May the force be with you, cause no one else will.
The only plus side is that more than often piracy does indeed turn into valid customers. Maybe not 100% of the time, but those numbers are still higher than most would think.
I, myself, started out using a pirated copy... The demo was nice, but nothing could ever tell me exactly how the software worked on my setup, allow me to review code, and actually get a real world feel, without 1st downloading a copy and that must be done before I purchase anything (before I spend 1 cent). So until there actually is trial-ware for online software... Temporary piracy was my resolve.
With this said... There are those who pirate simply because they can and will never purchase anything. I have no respect for these people.