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Pagination and SEO - Share your experience

Discussion in 'Forum Management' started by TheBigK, Jan 21, 2015.

  1. TheBigK

    TheBigK Well-Known Member

    I've always wondered if pagination has any effect on the overall SEO. In the past, I've experimented with having 10 or 20 posts per page (more content on any page) and had different results. I found out that having 20 posts per page would drive more traffic over the period of time; because Google would find lot of unique content on any page.

    But I'd not draw any conclusion because there are several other factors that determine the overall rank of any page.

    So the question is: What's more preferred by the search engines?
    • A lengthy thread with over 2000 words on one page OR
    • The same content divided over 5 pages?
    Which one do you think would get more love from Google?
    Bram likes this.
  2. Pavle123

    Pavle123 Active Member

  3. TheBigK

    TheBigK Well-Known Member

    Umm, I've seen Google videos; but I think everyone here agrees that theory and practicals don't sync. I'd trust experience of others more than what Google says in their videos.
    SEOmers and Carlos like this.
  4. RoldanLT

    RoldanLT Well-Known Member

    Google Search Result alone paginate the page with every 10 results per page ;)
    Pavle123 likes this.
  5. Carlos

    Carlos Well-Known Member

    That - Exactly!
  6. TheBigK

    TheBigK Well-Known Member

    ...yep. But no one searches for Google Page Results ;)
  7. melbo

    melbo Well-Known Member

    Will changing pagination on an established forum/thread break links?
  8. Xon

    Xon Well-Known Member

    XF permalinks aren't.
  9. Mouth

    Mouth Well-Known Member

    I think user experience is more important than SEO, for this.
    Too many posts per page and your page load time goes up, affecting user experience and load time rankings.
    I think 20 is the 'sweet spot' for user experience.
  10. jauburn

    jauburn Well-Known Member

    I would like each user to be able to select the number of posts that he or she sees per "page," the way it used to be in vbulletin (or make it better, even). Some people are rightly annoyed (and some in pain) by or because of constant clicking or tapping. I'd let them see 100 posts per page if they wanted.
  11. dethfire

    dethfire Well-Known Member

    Google ranks anything past page 1 poorly. Page size for loading also needs to be taken into account
  12. melbo

    melbo Well-Known Member

    So we're yes/no here :)

    We had always thought that less posts per page (10) would lead to more ad impressions although we tend to prefer user experience over SEO as @Mouth mentioned. I'm up for trying to move from 10 to 20 but wonder if that will break things in link/search. It was mentioned @Xon that 'xf permalinks aren't' but this doesn't help me understand why or if this would be bad to make this change now on an established forum.
  13. Xon

    Xon Well-Known Member

    The permalink XF generates for your post is:

    However, if your post moves thread or page, the link breaks. is it lands on the old page/thread and XF ignore the 'post-886315' bit in the URL when figuring out if it needs to redirect you somewhere.
    melbo likes this.
  14. melbo

    melbo Well-Known Member

    Thank you.

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