Pages, IMO, is the most powerful feature of XF. Here are SS's of one of my page nodes (as you need to be logged in to see it):
Also, here is a page node for a shop I created, you don't need to be logged in to see how it looks. Click an image to get the description to show in the box to the upper right: http://www.icewinddalerp.com/site/jaspers-emporium/