Lowercase logos...

[Chimpie]

Are lowercase logos still "in"?

We're having the hardest time trying to come up with a new, good logo. Nothing is wowing us. On top of that, we're trying to figure out what the new trend is, so we won't have to change for the next 5-10 years.

Are lowercase logos still the hip thing to do? Will it be that way for awhile or are they already trending out.

 

[Jay]

The current trend seems to be flat, minimalistic, and sometimes lowercase logos. With a flat/minimalistic logo as the base/main logo, you can then stylize it to your liking depending on the context you want to present it in. That's what I've observed anyway.