Help needed: A company is threatening us to 'rank us down' on Google: what do to?

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Grover

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Hello fellow webmasters,

Although I am in the webmaster position on my forum platform, I am basically not a very technical person :).

So, I come here for help on the following situation:

On our health support forum there are many discussions about certain health-companies and so several links to their websites are posted by our members in many discussions.

Now, one of these companies is demanding from us that we 'add a no-follow' to all the links that our members have made to their company website.

Not only do I have no clue how to put a no-follow instruction inside the forum code to these specific links (and I am not wanting/willing to monitor this every-time a member posts a link to this company on our site!), but why should I grant such a request in the first place?

Well... one reason would be, because this company is now threatening us to contact Google if we do not follow their request. They will request Google for a 'disallow' concerning our forum. I have no idea what that means.

They are claiming that 'Google after the Pinguin update, takes these disallow request very serious and that multiple disallow requests can result in negative ranking for your forum'.

Can somebody please advise me what to do in this situation? Thanks a lot, much appreciated.
 
:) You can safely ignore it. The chances are they paid a black hat SEO company to post links on your site, Google probably picked up on it and they're worried about being de-listed. Although it is fairly underhand to try and scare you into doing it. In order to disavow the links they need to display that they've made an effort to have them removed hence the email.
 
I get threats about the "disavow" function all the time - one of Google's employees, in a public Hangout, said:

When it comes to the disavow links tool, at the moment we are not using that data in any way against the sites that are being disavowed because there are just so many reasons why a link might be disavowed. It might be that it's a perfectly fine site but for some reason the ads on that site are passing PageRank and maybe the webmaster is not aware of that and that's not something that we would say, "Oh, this is a spammy site", because some of these ads are passing PageRank. Or maybe they have comments on a blog or on articles that they publish and people have been spamming those comments. Just because those links are in someone's disavow file, it doesn't mean that the content on that site is necessarily bad.

They are not using the disavow function against the site who owns the link. It can ONLY be used to affect the ranking of the site being linked to.

Unless they're actual spam, I have a "canned" response for take down requests stating that it is legitimate user-generated content and we don't moderate on behalf of third parties.
 
They have probably been hit by the penguin update badly and are trying to fix it without having a clue.
They mean disavow, not disallow.
As said, you already have no-follow on all external links. They do not know what they are talking about.
They can disavow all they want. This does not affect you.
 
All external links are default no-follow on XenForo.

I am using vBulletin 3.8.x. at the moment. Does anybody know if these external links on vB are also 'no-follow'? Apparently not, because otherwise this company I am now confronted with would not complain?

And thanks a lot for all your feedback, it is really helping me to feel at ease with all this. Much appreciated!
 
I am using vBulletin 3.8.x. at the moment. Does anybody know if these external links on vB are also 'no-follow'? Apparently not, because otherwise this company I am now confronted with would not complain?
Wouldn't it make more sense to ask that over on vB?
 
Wouldn't it make more sense to ask that over on vB?

Yes, it would. I already did that ofcourse, but the answer of their support representative was not clear on this. Hence why I refer to it here, since I did not make it clear I was not running Xenforo on the particular board this concerns.
 
First of all, XenForo has no-follow attribute set for all the links posted non-staff members in all messages. But I am unable to understand the situation, isn't it good for those companies that they are getting a share of PageRank from your site. Why would they lose anything if an outside site is giving some PageRank to their site by pointing to their site?
 
First of all, XenForo has no-follow attribute set....

As explained above I am running vBulletin 3.8.8 (beta4) on this specific board. I will contact vB support again to find out if the external links are no-follow on vB 3.8.8. Apart from that, the discussion above is still helpful in any case.
 
vb3 does not have no-follow for external links and there is no way to do so. It would need an addon created.
So you can not meet this demand even if you wanted to.
You can always tell them that your software does not support no-follow and that migration to new software requires funds. If they are really serious about it then they will consider to sponsor your migration to XF.
 
All this time @Grover, you have not converted your boards?

I am surprised!

I am not, because unfortunately for a lot of vB 3.8 owners, Xenforo still does not offer User Albums and User Blogs. These are 2 essential functions on our vB 3.8 board and since XF does not offer them at all, we simply can not switch to Xenforo. Xenforo offers so much else for us wanting to switch as soon as possible, but we are stuck. Wouldn't it generate considerably more switchers friom vB to XF if Xenforo would offer these 2 functions? One of the keys of XF's success is it's emphasizes on the social aspect. User Albums play a big role in this area, you just have to look at Facebook. It's quite surprising that XF still does not offer this out of the box, like all the other major competitors in the forum world do.
 
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Hello fellow webmasters,

Although I am in the webmaster position on my forum platform, I am basically not a very technical person :).

So, I come here for help on the following situation:

On our health support forum there are many discussions about certain health-companies and so several links to their websites are posted by our members in many discussions.

Now, one of these companies is demanding from us that we 'add a no-follow' to all the links that our members have made to their company website.

Not only do I have no clue how to put a no-follow instruction inside the forum code to these specific links (and I am not wanting/willing to monitor this every-time a member posts a link to this company on our site!), but why should I grant such a request in the first place?

Well... one reason would be, because this company is now threatening us to contact Google if we do not follow their request. They will request Google for a 'disallow' concerning our forum. I have no idea what that means.

They are claiming that 'Google after the Pinguin update, takes these disallow request very serious and that multiple disallow requests can result in negative ranking for your forum'.

Can somebody please advise me what to do in this situation? Thanks a lot, much appreciated.
sounds familiar

here is my story

http://thumped.com/bbs/threads/so-i...company-looking-to-have-a-link-removed.92020/
 
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