Although I am in the webmaster position on my forum platform, I am basically not a very technical person .
So, I come here for help on the following situation:
On our health support forum there are many discussions about certain health-companies and so several links to their websites are posted by our members in many discussions.
Now, one of these companies is demanding from us that we 'add a no-follow' to all the links that our members have made to their company website.
Not only do I have no clue how to put a no-follow instruction inside the forum code to these specific links (and I am not wanting/willing to monitor this every-time a member posts a link to this company on our site!), but why should I grant such a request in the first place?
Well... one reason would be, because this company is now threatening us to contact Google if we do not follow their request. They will request Google for a 'disallow' concerning our forum. I have no idea what that means.
They are claiming that 'Google after the Pinguin update, takes these disallow request very serious and that multiple disallow requests can result in negative ranking for your forum'.
Can somebody please advise me what to do in this situation? Thanks a lot, much appreciated.