XF 1.5 Getting custom field value & friendly name


Active member
Hello everyone,

I've got a few custom fields, some of which are dropdown choices
These choice a have both a value (as per HTML) and a "friendly name" (the text they see in the dropbox)

In post template , I can display the value of the field with
{$post.customFields.region} (field called region)
But I cannot seem to access the "friendly name"

The documentation about this on XF is very scarce,
Is there an "helper" or smth to use ?

thanks to all of you,