Facebook Ads? Are they effective for any of you guys?

PumpinIron

Active member
#1
First off, I apologize if this is the wrong forum. I wasn't 100% certain which one this should go in.

Anyways, I've been running Google AdWords for a few months (I'm really good with AdWords as well) but finding it mostly ineffective for my newer forum (http://wranglertjforum.com). I've only been spending $500 a month and it has been driving visitors my way, but getting them to register is the tricky part.

I'm considering switching that AdWords budget over to Facebook to see if I get any better results from Facebook ads as oppose to Google ads. My question is to anyone who has used Facebook ads to promote their forum before: Have you noticed any good results from Facebook ads?
 

thumped

Well-known member
#2
Current strategy:

1. Enable https://xenforo.com/community/resources/external-accounts-extended.2877/
2. Run competitions with https://xenforo.com/community/resources/competitions-for-xenforo.2344/
3. Post competition link to facebook & boost the post. €1 a day for 5 days, with very specific audience targeting, should easily reach 1,500-3,500 people. Should also nab a few likes in the process (bonus!)
4. The important bit: Restrict competition entries to registered members only

This pretty much guarantees a steady stream of new signups. The trick, of course, is finding a way to hang on to them... For now I'm using https://xenforo.com/community/resources/inactive-members.2916/ once a week to coax everyone back who's been away for more than 30 days.

So this one for example:
https://www.facebook.com/thumped/ph...741824.112577072541/10154292598312542/?type=3

1,495 Paid Reach (plus 36 - yes, thirty six - organic)
39 Actions
€4.00 Budget Spent

I got maybe half a dozen new signups, plus a handful of people who hadn't logged in for a while or had been lurking.

Can't really complain for €4 (ok the competition add on costs money) and about 15 minutes work.
 
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PumpinIron

Active member
#3
GOOD ADVICE!

Thanks so much, I'm going to test this out and see how it works.

I think if I offer a gift card or something it should get people to be more involved.
 

PumpinIron

Active member
#5
Well, I think it's a good way to engage people.

I was considering just running ads to promote my forum. However, the competition gives them one more reason to join the forum.
 

thumped

Well-known member
#6
I'm also a bit uneasy about people signing up with their full real names from facebook. that sort of thing should generally be discouraged, but I can't imagine the complete lack of pseudo-anonymity from the off can encourage people to post on a message board. Maybe that's just me.
 

PumpinIron

Active member
#7
It still puzzles the crap out of me... I'm the owner and admin for the LARGEST Jeep Wrangler TJ Facebook Group. Over 2000 members and I post links to the forum at least once a day. Not one single person signs up to become a member, but almost everyone clicks the links.

It just bothers the crap out of me. It's like I'm dealing with complete idiots or something. Ugh... Stupid Facebook.
 

kaieivindm

Active member
#8
Competition add-on is my best channel for getting users to sign-up as well.
And strangely enough, Google searches is about 30% of my visits every month, and some of them actually do the last step of registration.
 
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