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Cost of no-ads upgrade

Discussion in 'Forum Management' started by =MGN=RedEagle, Mar 12, 2015.

  1. =MGN=RedEagle

    =MGN=RedEagle Well-Known Member

    How much do you charge your users for removing all the ads from your website?
  2. Liam W

    Liam W Well-Known Member

    I don't really, but if I was, I would use this formula:

    (monthly_ad_revenue / user_count) = cost_remove_ads_per_month

    With maybe it rounded a bit...

    wedgar likes this.
  3. Ridemonkey

    Ridemonkey Well-Known Member

    The problem we had with that is the users who are most inclined to purchase ad-free memberships are also the users who generate dramatically more ad revenue than other users.

    When you average it all out, you're counting users as if they all generate the same number of pageviews or clicks, but obviously that's not really the case. Your most active users are probably generating at least an order of magnitude more views and clicks than non-active users, but those same active users are the ones who buy memberships.
  4. Mackeral_Fillet

    Mackeral_Fillet Active Member

    Not necessarily.

    Many active members may be 'ad blind' and rarely click an ad. Unregistered users who manage to visit via organic means and google-driven traffic may be more likely to click ads.

    I've experimented with this. I charged £15 in the past. Hardly any subscribes. I reduced it to £5 and got about 5 times the amount of paid subscriptions, with zero reduction in ad revenue.
    Walter likes this.
  5. Ridemonkey

    Ridemonkey Well-Known Member

    Sure, it may depend on your ad model or user base, I only mean that a simple equation of ad revenue over active users may well not be a good representation of what you should charge.
  6. Jeff Fuqua

    Jeff Fuqua Well-Known Member

    =MGN=RedEagle likes this.
  7. =MGN=RedEagle

    =MGN=RedEagle Well-Known Member

    I've decided on 2.99 monthly and I'm going to see how it goes.
  8. Newt

    Newt Active Member

    Well you charge upfront to cover that "loss", you just can't have it all ;)
  9. dvsDave

    dvsDave Well-Known Member

    We did this for years and eventually retired the program. I added two ad units that are only visible if you aren't signed in, and those generate about $350 a month, which is much more than I was ever getting from our ad-free membership programs.

    I mostly do direct advertising, I directly contract with manufacturers and dealers who want to reach my members. The only network ads I run are those that are only visible to non-members. My members accept the ads because they recognize the brands on the ads. Make your advertising relevant and you'll get much better results for your advertising efforts rather than training your users that it's not only okay to ignore the ads, but suppression is encouraged. (it's hard not to look like a hypocrite when you've got an ad-block detector and a no-advertising membership program running at the same time)
    drastic likes this.

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