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Corporate branding - food for thought

zappaDPJ

Well-known member
#1
This will probably seem a little pedantic but I thought I'd offer it up anyway. The company logo displays as 'xenForo' but the forum categories, bookmarks and other areas display as 'XenForo'. I'm just wondering if this is intended.

To use an obvious analogy 'vBulletin' is known to everyone as just that, by logo and in type, it's rare to see it written as 'Vbulletin' or 'VBulletin'.

Consistent branding is important in my book and I thought it worth mentioning. I'll crawl back under my rock now :p
 
F

Floris

Guest
#4
I don't like the logo with capital X, but I do like it in writing, XenForo. So .. going to stick to XF and XenForo, and accepting the logo looking awesome.
 

Freddie

Active member
#7
I think at the end of the day, the logo does get changed to XenForo. Otherwise, the question will be asked ad nauseam. Much more than "What does the v in vBulletin mean?".
 

Onimua

Well-known member
#8
I think at the end of the day, the logo does get changed to XenForo. Otherwise, the question will be asked ad nauseam. Much more than "What does the v in vBulletin mean?".
That, and it causes people to type "xenForo" rather than "XenForo".
 
F

Floris

Guest
#9
Which I find minor. But that's just me.
At the end of the day it does not matter for me. XenForo in the logo is fine too. Just loses "cool" factor a bit more :p