I do agree it is bizarre, but if you go to another country outside the U.K., you will find that the U.K.-Ltd. does not enjoy a good reputation which is mainly because non-U.K. individuals are able to set-up companies in the U.K. and therefore they have a much lower liability in case their company goes bancrupt. It is nothing against the U.K. people or the U.K. corporate law, it is rather because it costs around EUR 20K to EUR 30K to incorporate a limited company like say in Germany (so literally the liability will be EUR 20K to EUR 30K). So when I am operating a website dedicated to the german-market, and german users will see the word "Ltd." in the footer, they will not have much "trust" in my very own website. It happened that the corporate-form of a U.K.-incorporated companies got very bad press in the media (like in Austria and Germany) and even the local "Chamber of Commerce Organizations" are warning people to be aware of websites which are operated as a U.K.-Ltd. Well, the politics and economic-leaders (like in austria and Germany) just do not want us to incorporate our companies in the U.K., they want us to incorporate our companies in our home-country to justify themselves (their crappy politics). So the politics here and the business-media is bashing U.K.-Ltd. companies for not being "trustful". So to summarize: this is just a political and economic topic in the end. I am fine to have a "Powered by XenForo.com" and a Link to XF.com , just the words "Ltd." and "Limited" I need to drop off.