StarBuG
Member
Key to success of a advertising site is traffic. Focus on contents and promotion of your site. Adsense is also not a good adv. partner. It can ban you a forfeit your income without reason.
To say that AdSense is a bad Advertising Solution just because of the possibility to get banned is simply not correct.
It is one of the most high paying if not THE most high paying PPC program that currently exists.
If you don't sell your inventory directly and have a very high percentage of sold inventory then AdSense is the best solution.
Also as fallback option it is great. Depending on your niche of course.
AdSense is protecting its advertisers, publishers are of lower interest to them.
But that, as hard as it sounds, is the best possible way even for us publishers,
because it ensure a continuously growing stream of Advertisers spending more and more money on AdSense.
And 95% of all publishers earn a lot of money with AdSense and never get banned.