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XF 1.3 Ad confusion

I wish to display an ad under the 1st post, I have seen some replies here but I am a bit confused as how to do it.

I wish to display it here

In the purple space if possible, not in ads_message_below as that will display in the black part of the 1st post.

I tried <xen:if is="{$post.position} % {$xenOptions.messagesPerPage} == x AND !{$message.conversation_id}"> changed the x to an o like advised, but still nothing

Or am I being dumb and I had to edit that code to suit my forum needs?

Thanks in advance.
Thanks very much!
Just 1 more thing (didn't want to make a new thread and clog it up)

Can i change the colour of the links like "Profile page", "View Trading Profile" as shown below as it is hard to see.., if so how?