We have a thread that mentions a keyword in its title (the actual first word in the title is the same as the search term!) and 48 times through out the thread! So pretty key term juicy, I'm sure you'll agree.
If you search for that keyword (which is one word - 10 characters long) the thread in question comes 16th in the search result!? Below threads and resources that mention the word once, and not even in the thread title.
Loads of examples of this.
Anyone else agree?